MIAMI, May 22, 2014 /PRNewswire/ — Univision and Eventus announced today the dates and lineup of the artists who will headline the 2014 “Premios Juventud” VIP Tour (PJ VIP Tour) presented by Dr Pepper, a series of private concerts featuring performances by today’s hottest Latin music stars, including past and present “Premios Juventud” nominees and winners. Paving the way to the 2014 “Premios Juventud” Awards Show airing on the Univision Network on Thursday, July 17, the PJ VIP Tour will make stops in Miami, Chicago, Houston, Phoenix and will finish in Los Angeles.
La iniciativa es la última de la compañía en su esfuerzo por ajustar el foco mientras intenta reinventarse a sí misma bajo el mando del nuevo presidente ejecutivo, John Chen, tras haber quedado relegada ante los avances del iPhone de Apple Inc y el Galaxy de Samsung Electronics Co Ltd.
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“Premios Juventud” is Univision Network’s youth awards show celebrating music, sports, fashion, movies and pop culture. The 2013 edition set ratings ablaze, delivering nearly 5 million Total Viewers 2+, 2.6 million Adults 18-49 and 1.4 million Adults 18-34, while making Univision the No. 1 network, regardless of language, for the night among Adults 18-34 for the sixth consecutive year. In addition, “Premios Juventud” and Univision ranked No. 1 for most social program and network on the night of the 2013 broadcast. (Source: SocialGuide)
Multi-platinum Grammy Award-winning rap superstar Nelly raises the bar every time he hits the stage. Now on his seventh full-length album, “M.O.” led by the irresistible, slick hip-hop anthem “Hey Porsche,” he’s flaunting contagious swagger and the same mic skills that made millions of fans believe in him when he first burst onto the scene with his 2000 album “Country Grammar” which spent seven weeks at #1 on the Billboard Top 200.
Rising Colombian emcee/singer J Balvin is one of the most promising new talents in urban pop music. With quick-witted, empathetic rhymes, paired with his good looks and undeniable charisma, this brazenly talented artist brings new life into urban pop music with one of the most critically celebrated urban albums of recent memory, “La Familia,” which includes his breakout single “6AM,” that shot up to #1 on Billboard’s Latin Airplay Chart, in a rarity for a new Latin music performer. Propelled by a quickly growing international fan base, J Balvin already boasts a Social Media following in excess of 10M combined and over 200M views on his official VEVO/YouTube channel.